The company was established by Founder & CEO M. Yasir Yaqoob Sethi in 2005, with the name of New Sethi Leather House. Initially the store was selling only the leather products. But the owner’s vision and consistency in penetration of exiting market leads the business on another level.
Capable and promising employees are an asset of any company. By the Grace of Allah Almighty we are proud to have such a loyal team of 150+ employees, in which 80% of the employees have been with us permanently since long. In 2007 with the co-operation of loyal team, the company expanded the existing shop with lots of more options and stepped into lifestyle items like garments, unstitched clothing, shoes, bags and other non- leather products for men, women and children and also became first authorized dealer of Ladies and Gents well-known unstitched Brands of Pakistan in district Gujrat.
With new fashionwear the company also changed the outlet names, the flagship outlet with name of Sethi’s Lifestyle Stores and separate outlets for Women & Kids with name Sethi’s Women & Children and for Men with name New Sethi Leather House Men.
On this point the business is now established as an enterprises company and brings all outlets under the banner of single platform Sethi’s Enterprises, with six stores in District Gujrat & plans are to open two more flagship stores.
By the Grace of Allah our current stores covers the 70% population of Dist. Gujrat, 80%+ of which are our repeat customers. We are also planning to launch an online store that will give the better boost to the business and extend the market share.
