M. Yasir Yaqoob Sethi
Founder & Chief Executive

FOUNDER & CEO PROFILE

The CEO Muhammad Yasir Yaqoob Sethi, is a well-known businessman in Gujrat Region with a solid entrepreneurial vision & a deep understanding of customer needs.

The CEO continually improves the customer experience by introducing new products in its stores and enhancing the marketing of its brand “Sethi's Lifestyle Stores” by positioning to target the correct segmentation in the competitive retail market in the regions.

The CEO strongly believes in team work and gives massive credit to its team for its success; hence over 70% of employees have been with the Group since its inception.

The CEO currently serves as an Executive Member of the Gujrat Chamber of Commerce & Industry and Vice President of Gujrat Retail Stores Associations.

The CEO continues to work with local bodies to enhance the profile of its business interests. i.e. supporting events under platform of Gujrat Chamber of Commerce & Industries, University of Gujrat, Gymkhana Gujrat and different Colleges.

The CEO is frequent travelers to UK and Europe which aids his passion to understand changing trends in the world.